Public Relations and Social Media can complement each other. Combined, your message can not only reach a larger group of audience, it can be more effective.
Direct Path to Audience. Social media allows you to interact directly with people. Facebook even allows you to identify specific target audiences to broadcast your message. It also play an important role in connecting people and developing relationships. If you are linked with the editors or journalists on Facebook and Twitter, you are more likely to have a closer relationship. You get insights about what interests them and every time you “like” or comment on something they have done, they get a reminder about you. Continue reading “How does Social Media Fit into your PR Strategy?”
Retail outlets at the Orchard Road strip are facing high operational costs and increasing competition not only in Orchard Road but also from the heartland malls and online shops in tiny Singapore.
Robinsons however reported a 32.7% growth in sales in January 2015 compared to a year ago. They attributed the growth to the store keeping up with trends and bringing more relevant merchandise for their customers. They are constantly reinventing themselves to attract customers with more than just offering discounts.
So how do retailers stay relevant?
With competition so fierce, there are only a few ways to encourage a “second thought”. Consumer insights is key and through Public Relations, the store can be brought to the attention of the target consumer. Public Relations for the retail world is about getting the word out about your store and your products to consumers. It is about enhancing your strategy and tactical plans by spreading the word and getting more business.
Once you have your plans in place, how do you engage a PR agency to help you spread your word? There are basically two engagement models: Projects vs. Retainers.
Continue reading “Getting an Edge or a “Second Thought” in a Fiercely Competitive Retail Scene”