Have you cued yourself in to the Digital vs Traditional debates yet? So you may have read that public relations and digital marketing activities are increasingly intertwined and almost inseparable. And that digital is the future of traditional marketing and public relations. With this, is the death knell sounding for traditional marketing and PR activities? As one of Singapore’s leading PR companies with a solid team of experts, we are willing to stick our necks out there and answer a resounding NO to that!
We bring you three key things to take note of when coming up with an integrated marketing plan, to ensure that your digital marketing efforts will work hand-in-hand with traditional offline marketing and PR for the best results.
- Use the digital to enhance your story
Marketing and PR have always been in the business of telling stories – stories about the lifestyle your brand is associated with, stories about how your brand came to be, stories about people in relation to your brand. Whether it is through a TV advertisement or through an article in a publication, the fact remains that marketing and PR experts have gone to great lengths to craft a compelling story and sell it to the public. Digital marketing is also all about telling positive stories about your brand, only that it is concerned with doing so in the digital realm. Knowing this makes it easier to reconcile traditional and digital marketing and PR, and will definitely help you see how digital platforms can be a great way to enhance and extend the stories you are already telling on traditional platforms. Continue reading “3 Ways That Traditional Marketing and PR Can Work With Digital Marketing”