3 Ways That Traditional Marketing and PR Can Work With Digital Marketing


Have you cued yourself in to the Digital vs Traditional debates yet? So you may have read that public relations and digital marketing activities are increasingly intertwined and almost inseparable. And that digital is the future of traditional marketing and public relations. With this, is the death knell sounding for traditional marketing and PR activities? As one of Singapore’s leading PR companies with a solid team of experts, we are willing to stick our necks out there and answer a resounding NO to that!

We bring you three key things to take note of when coming up with an integrated marketing plan, to ensure that your digital marketing efforts will work hand-in-hand with traditional offline marketing and PR for the best results.

  1. Use the digital to enhance your story

Marketing and PR have always been in the business of telling stories – stories about the lifestyle your brand is associated with, stories about how your brand came to be, stories about people in relation to your brand. Whether it is through a TV advertisement or through an article in a publication, the fact remains that marketing and PR experts have gone to great lengths to craft a compelling story and sell it to the public. Digital marketing is also all about telling positive stories about your brand, only that it is concerned with doing so in the digital realm. Knowing this makes it easier to reconcile traditional and digital marketing and PR, and will definitely help you see how digital platforms can be a great way to enhance and extend the stories you are already telling on traditional platforms. Continue reading “3 Ways That Traditional Marketing and PR Can Work With Digital Marketing”

3 Ways That Traditional Marketing and PR Can Work With Digital Marketing

PR Trends You Need to Know for 2016

In an age where consumers are bombarded by messages, PR has become an even more important way for businesses to stand out from the pack of slick advertisements. Come 2016, you can be sure that the competition for good PR will be more fierce than ever. This month, we bring you five of the top PR trends in the upcoming year that you must be aware of so that you can stand head and shoulders above your competitors. Don’t forget: you saw these here first!


  1. Content

Thanks to social media, lines between the domain of PR in traditional earned media and that of content in owned media have been increasingly blurred. Consequently, PR professionals will be seeing plenty of crossing-over between the two in the upcoming year as they tap on social media platforms like Facebook, Twitter, Instagram and LinkedIn to both reach out to journalists and further amplify their messages on earned media channels.

Huffington Post, an online news aggregator and blog based in the United States of America, is an example of the blurring of lines between earned and owned media. Other than providing its readers with news stories from around the world that its writers have picked up via more traditional pitches and sources, it has also been publishing its own content such as quick and easy recipe videos, both on its own blogs and news site, and on its social media accounts like Facebook. Continue reading “PR Trends You Need to Know for 2016”

PR Trends You Need to Know for 2016

The Top Three PR Campaigns in 2015

2015 is fast drawing to a close, and with the countless campaigns that took place this year, which campaigns truly stood out among them all?   This month, we round up three of what we think were the most outstanding public relations campaigns that took place this past year, and show you what you can take away from these for your business’s own PR campaigns for next year.


1) SG50

This extensive, multi-level year-long campaign was certainly memorable if not one of the most outstanding for many Singaporeans. Conceived to celebrate the island-state’s fifty years of independence from British colonial rule, its genius lay in the ease of adoption of the logo across a wide range of products and services. A simple red circle encompassing “SG50” in the white-and-red colours of the Singapore flag, the logo, designed by local designer Jackson Tan, was rife with significance. Even large international brands like Lego, Coca-Cola  and Rolls-Royce wanted to be a part of the action and rolled out their own memorable and successful SG50 product campaigns. The extensive campaign and the SG50 celebrations have both attracted a large amount of local and international coverage (some examples HERE, HERE and HERE) and as a nod to its effectiveness, is still drawing coverage to date, 11 months into the campaign. Continue reading “The Top Three PR Campaigns in 2015”

The Top Three PR Campaigns in 2015