The Top Three PR Campaigns in 2015

2015 is fast drawing to a close, and with the countless campaigns that took place this year, which campaigns truly stood out among them all?   This month, we round up three of what we think were the most outstanding public relations campaigns that took place this past year, and show you what you can take away from these for your business’s own PR campaigns for next year.


1) SG50

This extensive, multi-level year-long campaign was certainly memorable if not one of the most outstanding for many Singaporeans. Conceived to celebrate the island-state’s fifty years of independence from British colonial rule, its genius lay in the ease of adoption of the logo across a wide range of products and services. A simple red circle encompassing “SG50” in the white-and-red colours of the Singapore flag, the logo, designed by local designer Jackson Tan, was rife with significance. Even large international brands like Lego, Coca-Cola  and Rolls-Royce wanted to be a part of the action and rolled out their own memorable and successful SG50 product campaigns. The extensive campaign and the SG50 celebrations have both attracted a large amount of local and international coverage (some examples HERE, HERE and HERE) and as a nod to its effectiveness, is still drawing coverage to date, 11 months into the campaign. Continue reading “The Top Three PR Campaigns in 2015”

The Top Three PR Campaigns in 2015

Getting an Edge or a “Second Thought” in a Fiercely Competitive Retail Scene

Retail outlets at the Orchard Road strip are facing high operational costs and increasing competition not only in Orchard Road but also from the heartland malls and online shops in tiny Singapore.

Robinsons however reported a 32.7% growth in sales in January 2015 compared to a year ago. They attributed the growth to the store keeping up with trends and bringing more relevant merchandise for their customers. They are constantly reinventing themselves to attract customers with more than just offering discounts.

So how do retailers stay relevant?

With competition so fierce, there are only a few ways to encourage a “second thought”. Consumer insights is key and through Public Relations, the store can be brought to the attention of the target consumer. Public Relations for the retail world is about getting the word out about your store and your products to consumers. It is about enhancing your strategy and tactical plans by spreading the word and getting more business.

Once you have your plans in place, how do you engage a PR agency to help you spread your word?   There are basically two engagement models: Projects vs. Retainers.projectretainer

Continue reading “Getting an Edge or a “Second Thought” in a Fiercely Competitive Retail Scene”

Getting an Edge or a “Second Thought” in a Fiercely Competitive Retail Scene