In an age where consumers are bombarded by messages, PR has become an even more important way for businesses to stand out from the pack of slick advertisements. Come 2016, you can be sure that the competition for good PR will be more fierce than ever. This month, we bring you five of the top PR trends in the upcoming year that you must be aware of so that you can stand head and shoulders above your competitors. Don’t forget: you saw these here first!
Thanks to social media, lines between the domain of PR in traditional earned media and that of content in owned media have been increasingly blurred. Consequently, PR professionals will be seeing plenty of crossing-over between the two in the upcoming year as they tap on social media platforms like Facebook, Twitter, Instagram and LinkedIn to both reach out to journalists and further amplify their messages on earned media channels.
Huffington Post, an online news aggregator and blog based in the United States of America, is an example of the blurring of lines between earned and owned media. Other than providing its readers with news stories from around the world that its writers have picked up via more traditional pitches and sources, it has also been publishing its own content such as quick and easy recipe videos, both on its own blogs and news site, and on its social media accounts like Facebook. Continue reading “PR Trends You Need to Know for 2016”