In an age where consumers are bombarded by messages, PR has become an even more important way for businesses to stand out from the pack of slick advertisements. Come 2016, you can be sure that the competition for good PR will be more fierce than ever. This month, we bring you five of the top PR trends in the upcoming year that you must be aware of so that you can stand head and shoulders above your competitors. Don’t forget: you saw these here first!
Thanks to social media, lines between the domain of PR in traditional earned media and that of content in owned media have been increasingly blurred. Consequently, PR professionals will be seeing plenty of crossing-over between the two in the upcoming year as they tap on social media platforms like Facebook, Twitter, Instagram and LinkedIn to both reach out to journalists and further amplify their messages on earned media channels.
Huffington Post, an online news aggregator and blog based in the United States of America, is an example of the blurring of lines between earned and owned media. Other than providing its readers with news stories from around the world that its writers have picked up via more traditional pitches and sources, it has also been publishing its own content such as quick and easy recipe videos, both on its own blogs and news site, and on its social media accounts like Facebook. Continue reading “PR Trends You Need to Know for 2016”
2015 is fast drawing to a close, and with the countless campaigns that took place this year, which campaigns truly stood out among them all? This month, we round up three of what we think were the most outstanding public relations campaigns that took place this past year, and show you what you can take away from these for your business’s own PR campaigns for next year.
This extensive, multi-level year-long campaign was certainly memorable if not one of the most outstanding for many Singaporeans. Conceived to celebrate the island-state’s fifty years of independence from British colonial rule, its genius lay in the ease of adoption of the logo across a wide range of products and services. A simple red circle encompassing “SG50” in the white-and-red colours of the Singapore flag, the logo, designed by local designer Jackson Tan, was rife with significance. Even large international brands like Lego, Coca-Cola and Rolls-Royce wanted to be a part of the action and rolled out their own memorable and successful SG50 product campaigns. The extensive campaign and the SG50 celebrations have both attracted a large amount of local and international coverage (some examples HERE, HERE and HERE) and as a nod to its effectiveness, is still drawing coverage to date, 11 months into the campaign. Continue reading “The Top Three PR Campaigns in 2015”
Retail outlets at the Orchard Road strip are facing high operational costs and increasing competition not only in Orchard Road but also from the heartland malls and online shops in tiny Singapore.
Robinsons however reported a 32.7% growth in sales in January 2015 compared to a year ago. They attributed the growth to the store keeping up with trends and bringing more relevant merchandise for their customers. They are constantly reinventing themselves to attract customers with more than just offering discounts.
So how do retailers stay relevant?
With competition so fierce, there are only a few ways to encourage a “second thought”. Consumer insights is key and through Public Relations, the store can be brought to the attention of the target consumer. Public Relations for the retail world is about getting the word out about your store and your products to consumers. It is about enhancing your strategy and tactical plans by spreading the word and getting more business.
Once you have your plans in place, how do you engage a PR agency to help you spread your word? There are basically two engagement models: Projects vs. Retainers.
Continue reading “Getting an Edge or a “Second Thought” in a Fiercely Competitive Retail Scene”
Small and medium businesses have tighter budgets and cannot compete with the large advertising budgets that big organisations enjoy. The good news is that you can still create awareness of your business using Public Relations (PR). PR means getting your business known about by the press and the public.
Top Reasons why SMEs should consider PR as their Top Marketing Tool: Continue reading “How do you know if your business needs PR?”