Getting an Edge or a “Second Thought” in a Fiercely Competitive Retail Scene

Retail outlets at the Orchard Road strip are facing high operational costs and increasing competition not only in Orchard Road but also from the heartland malls and online shops in tiny Singapore.

Robinsons however reported a 32.7% growth in sales in January 2015 compared to a year ago. They attributed the growth to the store keeping up with trends and bringing more relevant merchandise for their customers. They are constantly reinventing themselves to attract customers with more than just offering discounts.

So how do retailers stay relevant?

With competition so fierce, there are only a few ways to encourage a “second thought”. Consumer insights is key and through Public Relations, the store can be brought to the attention of the target consumer. Public Relations for the retail world is about getting the word out about your store and your products to consumers. It is about enhancing your strategy and tactical plans by spreading the word and getting more business.

Once you have your plans in place, how do you engage a PR agency to help you spread your word?   There are basically two engagement models: Projects vs. Retainers.projectretainer

Continue reading “Getting an Edge or a “Second Thought” in a Fiercely Competitive Retail Scene”

Getting an Edge or a “Second Thought” in a Fiercely Competitive Retail Scene

How do you know if your business needs PR?

Small and medium businesses have tighter budgets and cannot compete with the large advertising budgets that big organisations enjoy. The good news is that you can still create awareness of your business using Public Relations (PR). PR means getting your business known about by the press and the public.

Top Reasons why SMEs should consider PR as their Top Marketing Tool: Continue reading “How do you know if your business needs PR?”

How do you know if your business needs PR?